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Tradeshow Season is Upon Us! Is Your Booth Ready?

19Sep

Written by JR Shooter

With the tradeshow season upon us, everyone is looking how to spice up their booths and grab the attention of potential customers.  Each industry says that their industry is fierce and the competition great.  So what I think we can all agree on, is that we all have to work hard. How many times have […]

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Can YOU Help Your Relationship Marketing?

12Sep

Written by JR Shooter

A lot of people ask me why I have gone into the print industry. My answer is always the same. I am doing this job because it is the family business, and I plan to one day take over. Do I love printing? Not the most exciting business. What I have done over the last […]

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Do you think this is too small for print?

04Jul

Written by JR Shooter

Someone hands you a business card, and you put it in your wallet.  It’s a couple days later, and you need to get a hold of this person.  You reach into your pocket, pull out the business card, and wonder why you need a magnifying glass to see the type. Keeping your fonts above 9pt […]

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Golf Tourneys & Other Outdoor Activities! What Do You Need to Stay Cool?

27Jun

Written by JR Shooter

The summer has come, and whether you live in the city or the suburbs or the country… its been a HOT one so far!  Last week my brother put on a charity event, and one of the things they realized was that there was not enough shade for people to get away from the sun. […]

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How do I know the proper coating for my print artwork?

13Jun

Written by JR Shooter

When printing your marketing materials, there are a few things you need to take into consideration. One of them, is how much colour coverage is on your print, and does it need to be coated. Each coating has a different purpose, however, they all help to prevent smudging! The first, and most common coating is […]

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Coated Vs. Uncoated? What works best for you!?

31May

Written by JR Shooter

Coated VS. Uncoated… an age old question? It really depends what look you are going for.  Depending on what my customer is printing will depend on what I suggest. And sometimes… I mean not always… because I am pretty much perfect… but SOMETIMES I would recommend a coated stock but my client likes the uncoated […]

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How many changes can I make to my artwork?

24May

Written by JR Shooter

When you are working with an artist to create a marketing piece, the artist may have a couple different ways of charging.  One way is he can charge you by the hour, (which in my opinion can get more expensive) or you can ask for a quote, for a specific job.  Give the artist all […]

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When Sending a Quote Details, Details, Details!

16May

Written by JR Shooter

When sending out a quote request the devil is in the details.  Sometimes you have customers that call you, and ask for a quote, but they say…. “you decide” or…. “what do you think will look best” but if I make the decisions for you, and the job is printed, and you don’t like it, […]

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What is a GREAT promo for my customers?

03May

Written by JR Shooter

Every time I walk into a new customers office, they ask me the same question. What is the best promotional product for my industry? I genuinely think that depends on the clientele you have. Lawyers like to give away mugs, tech companies like to do USB keys, but Real Estate Agents are always asking, and […]

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I’m a Printer… Why is this so difficult?

25Apr

Written by JR Shooter

So recently, as I have been blogging, I have mentioned, once or twice, that I am getting married this May 22nd and we have had such a problem with ONE item of printing. The place cards! I mean, let’s be honest, these are just little cards that tell you where to sit.  They are part […]

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