How Are You Making Your Millions This Summer?
When summer hits, many businesses slow down as clients head out on vacation. That often means your business slows down too. So, what do you do?
Do you waste time at your desk playing Facebook games? Do you spend hours cold calling people who don’t answer their phones? Do you sit on a patio, sipping a cold beer, telling yourself everything will pick up in September?
Or do you shift gears and look for ways to keep the money flowing?
That’s what I do.
I know September will bring a rush of business. But I don’t wait around for it. I ask myself, What can I do now—during the summer—that keeps my income steady and my business moving forward?
In the print world, especially as print brokers, we wear more hats than just “printer.” We’re marketers. We’re solution-finders. Our job is to help clients achieve their goals, even if that means stepping outside our usual list of services. When a client calls and asks, “Can you help me with this?”—even if it’s something we don’t typically handle—I say yes and figure out how to make it happen.
Summer gives you the chance to explore new services, build relationships, and prove your value in more ways than one. It’s not a time to sit still—it’s a time to get creative.
Cold calls might still work. So might referrals, networking events, or offering small summer discounts to stir up some buzz. The key is to stay active, flexible, and open to new opportunities.
So, how are you making your millions this summer?
Are you chasing new leads, saying yes to new challenges, and expanding your reach? Or are you waiting for September to save you?
Don’t wait. Build your momentum now.
Picture from vecteezy.com