When you sit in your office trying to decide whether to hire an artist or design your next marketing campaign yourself, take a moment to consider a few key things. Sure, doing it yourself might save money upfront—but what’s the real cost if the final product doesn’t impress your audience? Is it truly quality artwork?
One of the most important things to keep in mind is how your artwork will translate from screen to print. If you’re creating your design in Microsoft Word, ask yourself: what will the final printed piece actually look like? Word isn’t a design program, and while it can import images, those images often lose quality. When printed, they might come out blurry, pixelated, or with inaccurate colors. That’s not the impression you want to make on potential customers.
Next, think honestly about your design skills. Are you confident that you can create a visually appealing and professional-looking piece? I’m a printer by trade, and I know my strengths—design isn’t one of them. When I run my own advertising campaigns, I always hire a professional designer. Why? Because even if the print quality is excellent, bad design will make the entire piece look unprofessional. If I designed it myself, customers might judge the quality of my printing based on the poor design, even though the print itself is top-notch.
The design you choose becomes the face of your campaign. It’s what potential customers see first, and it influences their first impression of your business. That’s why it’s worth investing in good design.
So, next time you’re planning a campaign, ask yourself: am I truly giving my printer quality artwork? If your prints aren’t turning out the way you hoped, the issue might not be the printer—it might be the file you gave them. Upgrade your artwork, and you’ll upgrade your results.
Graphic artist picture from vecteezy.com
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