Pantone Colour of the Year – 2023

Pantone has announced that the colour of the year for 2023 is PANTONE 18-1750 Viva Magenta it is a bright and bold shade of pink that is sure to make a statement in any design.

Why Viva Magenta was Chosen:

Pantone’s colour of the year is chosen based on trends in fashion, art, design, and popular culture, and is meant to inspire and guide colour decisions in various industries. Viva Magenta is a vibrant and energetic hue that represents the current mood of the world and the desire for positivity and hope.

One of the key reasons that Pantone chose this as the colour of the year is because of its ability to stand out and make a statement. Whether it’s used as an accent colour or as the main focus of a design, this bold shade of pink is sure to catch the eye and draw attention. It’s a perfect choice for those looking to add a pop of colour to their work or for those who want to make a bold fashion statement.

What Viva Magenta is good for:

It is also a versatile colour that can be used in a variety of settings and applications. It pairs well with neutral colours like black, white, and grey, and can also be used to add a splash of colour to an otherwise monochromatic palette. In fashion, it can be incorporated into clothing, accessories, and makeup, while in design, it can be used in everything from packaging to home decor.

Overall, Pantone 18-1750 Viva Magenta is a bold and energetic colour that is sure to inspire creativity and add a touch of excitement to any design. Whether you’re a designer, fashion enthusiast, or just looking to add a pop of colour to your life, this vibrant shade of pink is sure to make a statement.


viva magenta, colour of the year 2023, Pantone 18-1750
Viva Magenta Colour of the year 2023