Yes, I know you are seeing the title of this blog and wondering why is someone in printing writing about cold calling? Well it is because it is something that I do on a daily basis. Ok now your probably wondering how I get my cold call list, but that is my little marketing secret, But when I do get my cold call lists I type up the addresses so I can physically send them a hard copy package in the mail and then after about two weeks, I start calling them to follow up, once a month for a year until I get a job or they hopefully very nicely tell me to stop calling.
The important thing about being a great cold caller is to always have a smile on your face. The person on the other end of the line can’t see you but they can definitely hear the smile in your voice which makes them a lot more willing to talk to you.
Finally one of the things that I think is most important is when someone says no, be polite say no problem thanks for taking the time to speak with me and let it go. Being too pushy is sometimes the downfall. Being a person who does regular cold calls I am always nice to people who call me, but if I say no and they keep going, that’s typically when I start to get frustrated.
So always be nice and smile and that is one way you can be sure some jobs will come your way!
If you want to know how successful I have been email me!