I am part of a business networking group where the goal is to bring each other business so that in the long run we can expand our own business. Although the main goal is to pass one another business, we are also there to support one another in our various marketing ideas and to help each other out and hopefully better our business savyness as well.
Since we were about to move, a member in my group asked me if we intended to change our logo. We originally had no intention of doing so, however after being told that our logo dated us, we decided we should ask around and see what the general consensus was. And the majority of people told us that our card looked old, and to continue to bring in new customers, our best bet was to change and update our logo, so that we stay fresh and cool in today’s business market.
So that’s what today is about. If you have had the same boring old logo, even if you LOVE it like Jack did here since the day your business opened, maybe you should also look at a revamp to keep yourself fresh!