Why Notebooks and Pens Are a Summer Promo Power Move

Summer is here—and for a lot of businesses, that means a slowdown. People are on vacation. Marketing campaigns are on pause. Print orders shrink because, well, many assume no one’s paying attention right now.

But what about the people who are still working through the summer? What about the industries where this is the busy season?

This is exactly why now is the perfect time to do something different. Something that shows your current clients you appreciate them. Also useful and with staying power.

Enter notebooks and pens.

Notebooks and pens are simple, affordable, and surprisingly effective promotional items. They don’t feel like throwaways. People actually use them. And when they do, your name and brand are right there.

Take one of my customers, a personal trainer. Instead of sending postcards to chase new leads this summer, he focused on the clients he already has. He ordered custom mini notepads and pens with his branding. Now he hands them out after each session.

The result? His clients love them. They bring the notepad to every session. They take notes. They feel more engaged. And when they go home or head to a coffee shop, they bring that pen and pad with them.

Now imagine a client jotting something down at lunch or in a meeting. Someone sees the branded pen and asks about it. Boom—instant word-of-mouth. A small tool just turned into a conversation starter.

It’s not free marketing. But it’s smart marketing. It shows thought. It shows care. And it keeps your name in front of people in the most natural way.

So the question is—what are you doing this summer to stay top of mind?

If you need help with notebooks and pens that make your brand look good, I’ve got you covered. Let’s make something people actually want to use.