What do you do when the summer hits, and many people go on vacation, so their business slows down, which causes your business to slow down?
Do you sit at your desk and play facebook games?
Do you cold call new customers?
Do you sit on a patio drinking a beer not worrying about what is going to happen to your business tomorrow because you know come September you are going to be busier than ever?
Or do you do what I do and say, I know September will get better but for the Summer what will continue to make me money.
I think it is important in the world of print to learn that we may not just be printers, especially as brokers. We are more of marketing guru’s that when cold calling, or helping our current clients, if they ask us for something they need that we may not do regularly, say YES, and make it happen.
How are you making your millions this summer?