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Alternatives to fridge magnets!

06Jan

Written by JR Shooter

Welcome to 2014! How many houses were you in over the holidays?  Did you admire the new renovations they just did in their kitchen.  And then you saw their stainless steel fridge.  Then this happened again in the next house you went into, and again in the third house.  Now you are sitting there scratching […]

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Holiday Blow In’s

18Nov

Written by JR Shooter

The holiday season is coming, and your store is wondering how big the sales are going to be. Does your product scream Black Friday shopping or Christmas gift? If so then maybe you should be having a sale and advertising it! We have customers who every year know that Black Friday is a huge day […]

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Are your staff keeping warm in their work wear?

11Nov

Written by JR Shooter

The winter is coming, and depending on the job you have, maybe you, or your staff spend a lot of time outside. It is starting to get cold, and if your staff are supposed to be in uniforms, when they put their coats on they are hiding the logos, or the uniforms that they have […]

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Are the Holiday seasons gift giving taunting you?

04Nov

Written by JR Shooter

The Holiday season is coming, and as time has gone on, and the world has become more Politically Correct you can not go around giving “Christmas” cards anymore because you may accidentally offend someone. However, companies still like to give gifts and greeting cards to show to their customers that they are appreciative of the […]

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Are You Aware of Your First Impression?

21Oct

Written by JR Shooter

I know, when I am doing cold calling that my voice on the other side of the line is often my first impression. Yes, I do send out packages with information about JR Shooter before I cold call a company, but half the time people say they have never received it. The other half of […]

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Do you know your target market?

07Oct

Written by JR Shooter

So, I used to work at a restaurant that seemed a little confused. At first they were aiming to bring in an adult clientele and wanted the restaurant to be a bit higher class. Then they decided they wanted to make the restaurant more of a family restaurant, open to everyone. Then a couple months […]

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Are you a Real Estate Agent? Wondering how we can help you with marketing!

30Sep

Written by JR Shooter

Are you a real estate agent trying to sell houses in the city of Toronto, and wondering how in such a busy market, competing against hundreds of other agents, you are going to secure enough work over your competition to make money? What does your clients expect from you? An open house? High end pictures […]

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WHAT IS YOUR MARKETING GAG?

23Sep

Written by JR Shooter

So last week I took a customer to a trade show to let her see exactly all the various marketing tools that she can use for her various customers. When people ask me what I do, I used to say that I was a print broker, then I told people that I was also involved […]

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Fall Push

10Sep

Written by JR Shooter

The summer just ended. You spent it relaxing by a pool, or at the cottage, leaving early on Friday’s to enjoy the heat, but what happened to your business? Did it slow down, or was it thriving. Because I would say, if you are the average company, where a lot of people went on vacations, […]

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Stress Balls

03Sep

Written by JR Shooter

Every week I have looked at a new way in print to try and promote different parts of people’s companies, but what people do not realize is that print is not the only physical way to promote your company. How many times have you gone to a trade show and been given a piece of […]

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